MY APPROACH

I’m a business-minded creative with emotional intelligence and a sharp eye for human behaviour.

ANCHORED IN BUSINESS

I was born into a family of entrepreneurs. By the age of eight, I was flipping comic books for profit. Then came antiquities, stamps and eventually ice hockey cards – even though I had no interest in hockey. I’ve always been a businessman first, creative second. That mindset has shaped how I approach every project: with strategy, intent and commercial awareness. Creativity is nothing without purpose – and that purpose is hard-wired into everything I do.

AWARENESS

I’ve learned the hard way how ideas turn into businesses – and what it really takes to keep them alive. This lived experience helps me see what others might miss, especially when working with other fellow entrepreneurs and creators.

CONNECTED AS A CONSUMER

I do my best work when I’m part of the culture I’m creating for – not just observing from the outside. Whether I’m working with forward-thinking brands or passionate creators, I speak the same language as the audience we’re trying to reach. That’s what makes my input honest, relevant and culturally tuned.

These days, I combine everything I love – strategy, storytelling, direction and good taste – into one holistic approach to creative consultation.

EMPATHY

Empathy is one of my strongest tools. I’ve had a long and varied career, worn many hats, and faced more than a few challenges myself. So when you're stuck, I usually know the feeling. I’ve been on both sides – and that’s exactly why I know how to help.