I help people
see differently.
Hello — I’m Miika, a Helsinki-based creative strategist and director working with B2C brands, organisations and founders when they know something needs to change, but the right move isn’t yet obvious.
I’m usually most useful before the brief even exists. Bring me the situation, the ambition, or the opportunity you suspect might be there. I’ll ask questions, look at it from the outside and see what possibilities might be hiding in plain sight.
30 years across brands, music, fashion, culture and marketing have taught me to connect cultural instinct, business thinking and hands-on creative work.
Sometimes it leads to a campaign, a new concept, product, service, experience or brand direction. And sometimes the most valuable thing I find is something nobody came in looking for.
What do I do
I help companies look at situations from a different angle and find opportunities that are easy to miss.
It might mean questioning the original brief, spotting an audience you’ve stopped trying to reach, finding a new use for something you already have or turning a vague dream into something concrete.
From there, I can build the strategy, concept and creative direction, bring in the right people and stay involved all the way through execution.
My work can be small or big. One event, one campaign, a new product concept or a much larger shift in how a company behaves, looks or does business.
The solution changes. The way I look at the situation stays pretty much the same.
Who I work with
I work best with people who are open to finding a better question before deciding on the answer.
That might be a global brand, a founder, an artist, an organisation or a team with something new on the table.
You don’t need to know what to ask me for yet.
"Miika Saksi is a great mirror. Honest in every way."
— Chisu, artist
My most important work often leaves no visible trace.
A lot of my work happens before there is a campaign, identity, product, service or space to point at.
I ask questions, challenge assumptions, find opportunities and help shape the direction. Sometimes I make the first version concrete enough for others to see it too.
What happens next may be designed, produced and scaled by another team, agency or organisation. Sometimes the work stays completely behind closed doors.
That makes this part of my work difficult to show in a traditional portfolio. But often, it’s where I create the most value.
Some of the best conversations I've had started without a project.
You don’t need to know what you need yet.
Let’s talk.