CREATIVE DIRECTOR

Hi, I'm Miika. A business-minded, emotionally intelligent Creative Director from Helsinki. I’m a strategist, a designer, a storyteller and a long-time entrepreneur.

CHANGE MAKER

For nearly 30 years, I’ve worked within and around the music, fashion and design industries – not on stage, but behind the scenes – shaping how things look, sound, feel and connect. I help brands and creators translate culture into strategy, visuals and stories that matter.

CREATIVE CONSULTANT

People often call me a graphic designer. That’s part of what I do – but only a part. My real strength lies in seeing the big picture and shaping creative work that has both emotional and commercial value.

SOCIAL ENTREPRENEUR

I believe creativity is not just about visuals or ideas. It's about awareness. Sensitivity. Being able to feel what people need before they know it themselves. That’s what I bring to every project I take on.

I’ve worked with global brands and bold independents alike – often stepping in long before there’s a clear project. Whether it starts with a vague idea, or just the feeling that “something needs to change,” I help shape it into something meaningful and concrete.

What I offer:

  • Creative Direction – from big-picture thinking to hands-on execution

  • Brand & Marketing Strategy – relevance, great taste and emotional pull

  • Concept & Content Development – from vague ideas to clear concepts

  • Visual Identity – design systems that feel as good as they look

  • Curation & Cultural Matching – handpicked collaborators, music, art, experiences and aesthetics that actually resonate

  • Campaign & Event Planning – from scratch to stage

  • Trend & Insight Analysis – decoding culture to inform action

  • Men’s Mental Health Advocacy – because it matters

I do my best work when I’m culturally aligned with the audience – but purpose and real budget are powerful motivators too. Let’s talk.

Portfolio by request via email.